We like building stuff for people, and we like sharing what we've learned.

Here are some of the things we believe in. See if this resonates with you.

People over profits

We don't believe in biggering.

We think a business can and should serve all it's stakeholders as a comunity: the customers, the owners, the employees and the wider society surrounding all those people. It should provide fulfilling work for people, towards purpose they believe in, and do some good in the world.

There's nothing wrong with a lifestyle business.

No missionaries

Work doesn't have to be a passion. That path leads to bad decisions and burnout. Believe in what you do without making it part of your identity.

Handle conflict through curiosity

Disagreement is the fuel for creativity. Embrace fresh perspectives with courage and curiosity.

Make compassionate feedback a regular habit, and keep lines of communication open.

Make mistakes

We learn by our mistakes. Don't be afraid to try something, as long as you're learning.

Harness creative energy from freedom

You harness your full creative energy when you're free to choose how, where and when to work. The 9-5 is dead.

Total responsibility

To earn this freedom, we need to bring our whole selves to work, to own our decisions and keep our word.